Below are the work strands for each action within this theme:
Action 25 – Industry Engagement With Society
| Next Steps | Timeline |
|---|---|
| Messaging to improve society's awareness - Seminar content to be prepared and delivered | Ongoing |
| Balanced marketing - Seminar content to be developed for a conference. | Q2 2015 |
| Sector press - Press meeting. | Q2 2015- MCIA |
| Non-sector press - Information packs to be prepared and contact made. | End Q2 2015 |
| First points of contact - Brand seminars and conferences, trade association messaging, specific information packs and where appropriate regional meetings will progressively address this task | Ongoing 2030 |
| Ride to Work Day/Week - The 2015 event will be the first and corporate with particular issues (business efficiency) will be initial targets. | 15th June 2015, then annually |
| Provision of trial opportunities – This will be part of the ongoing industry ‘Get On’ campaign. | Ongoing |
| The overall messages in this Action will be promoted heavily at European industry level via ACEM. | From Q1 2015 |
| Continued support for the Wheels to Work initiative. | Ongoing - Review 2016 |
Action 26 – Safer Vehicles And Equipment
| Next steps | Timeline |
|---|---|
| Industry will continue its efforts in the technical area. | Ongoing 2030 |
| Government will be asked to take a firmer approach to those technical areas where the EC’s demands are either unreasonable, or do not accord manufacturers proper lead times. | From Q1 2015 |